We’re a small company right now. There’s just the two of us, working in a converted office in the back of a garage (which doubles as our warehouse). Fueled by coffee and chocolate, our hodge-podge surroundings are perfect for now.
But we have plans, ideas that are swirling behind the scenes. We launched online seven months ago and while we are happy with our progress so far, we have visions of a future that is bigger than this.
So often, in life and business, we are advised to move slowly, to wait until the right time. Don’t expand too quickly, don’t borrow more than you can afford, don’t risk too much. Often this is prudent, but sometimes you have to dare to be bigger than yourself.
We’re not alone when we say we would like to make a real difference in the world around us. One of our dreams is to direct some of our profits to help others, to use our resources to make the world a better place. When we’re big enough, when we’re successful enough, when, when, when…
When should be now. Why wait? The world needs help now, in whatever form available.
So we’re excited to announce that beginning July 1, 2016 (the start of the Australian financial year), we will be donating a portion of our profits to environmental causes that align with our values. We’re still working out the details, but felt this was important enough to announce now.
Each year we will choose a different recipient. We may ask for help in this regard, we may need some suggestions to narrow down the field, but our focus will be on environmental conservation and sustainable development.
Why not now?